How Social Networking Could Kill Web Search as We Know It

Awesome. A day after I try to get my thoughts out on this subject and I find an article speaking about it... and in Popular Mechanics of all places. Actually, the fact that I found this article is some sort of evidence that what they're saying is true. I set up all sorts of digital filters around my online profile and relevant information flows to me so I don't have to go searching for it any longer. They say it better than I do:

"In fact, as we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging ourselves through our social networking memberships, shopping habits and surfing addictions, it’s conceivable that the information could attempt to find us—the old concept of push media, but in a far more refined way. As new content enters the Web, it could tumble through the various filters that you set up around your identity and then show up on your home-page news feed, or in your in box, or pop up on a ticker that follows you around as you browse from page to page."

It's a very good article if you're interested. Here's the link: http://www.popularmechanics.com/technology/industry/4259135.html